Sundan Campaigns, China:

Creating iconic seasonal campaigns

Brand Design Lab have created a series of seasonal campaigns for Sundan for use in-store and for outdoor and online advertising. The campaigns cover key festive holidays such as Spring Festival (Chinese New Year), May Day, Mid-Autumn Festival (combined with National Day) and Christmas. The campaigns aim to be simple, bold, artistic expressions of each festive period, executed in a premium, sophisticated style that supports the Sundan brand. Here are a few samples…

Exploding into the New Year in style! The Sundan Life Spring Festival 2021 campaign used firework style pinwheels to create a celebratory festive feel for the Chinese New Year holiday.

A kaleidoscope of hope and opportunities… a dramatic rainbow theme was developed as a positive metaphor for emerging from the initial period of the Covid 19 outbreak. An installation of hanging ribbons created a simple iconic execution in store. The Sundan Life May Day 2020 campaign appeared during Spring 2020

Giving and receiving gifts: The Sundan Life Christmas 2020 campaign used the simple icon of wrapped presents to support the idea of gift-giving between family & friends. Applications included hanging elements and floor-standing trees, Christmas wrapping paper and outdoor and online adverts.