Sundan Life at K11 ECOAST :

Inspiring richer everyday living

Creating a new retail destination experience for Sundan Life at K11 ECOAST, inspiring customers to explore new interests and enrich everyday life.

Background

Located within K11 ECOAST, one of Shenzhen's most ambitious new lifestyle destinations, this Sundan Life flagship store represents the continued evolution of the brand's retail concept. Conceived around the themes of Art, People and Nature, K11 ECOAST combines retail, culture, community and leisure to create a destination that extends beyond traditional shopping. This vision aligns closely with Sundan Life's ambition to inspire customers to discover new interests, develop new skills and enjoy a richer everyday life.

Designed by Brand Design Lab, the 2,634 sqm store spans two levels and occupies a complex footprint surrounding a central atrium, with multiple entrances and varied spatial conditions. Rather than viewing these challenges as constraints, the design transforms them into opportunities for exploration, creating a dynamic customer journey defined by moments of discovery, engagement and surprise.

Design Concept

Guided by the brand values of Simple, Authentic, Surprising and Premium, the store was conceived as more than a retail environment. Through a carefully curated mix of product, experience and community-focused spaces, Sundan Life creates an environment where customers can engage with brands, learn new skills and experience products within meaningful real-world contexts.