Sundan Life Flagship Store, Shenzhen, China:

A New Lifestyle Experience

A new version of the Sundan Life retail concept opened in Shenzhen in December 2019. The 4,500sqm store is inside the Pingan Mall, beneath the world’s fourth tallest tower. It’s an update to the Sundan Life store in Suzhou and features new categories and experiences targeting discerning, affluent consumers.

The store features a curated selection of the best and latest products from around the world and presents them in a series of rich, engaging spaces. Set across two floors and focused around a central atrium, the space contains living walls and planting to provide a warm, natural and relaxing environment.

However, Sundan Life provides much more than just products, with a range of events, classes and experiences that makes the store behave more like a lifestyle club. It’s about inspiration, education, empowerment, interactivity, and play.

Brand Design Lab worked with Sundan to add new product categories that address a wider range of customer needs. This latest store features a whisky bar, cigar lounge, men’s barbers, skin care and fragrance. The new cooking studio showcases products from Miele and allows customers to get hands-on experience with the high-end appliances and equipment during their cooking classes. Other enhanced elements in this latest store include high-end hi-fi sound rooms, TV and projector rooms, photography studio, a digital seminar and workshop space, and a series of flexible event spaces used for presentations, classes and new product launches.

The health monitoring and fitness categories have also been enhanced in this store. Staff offer customers health checks using the latest medical analysis and monitoring devices. These products, together with fitness and exercise equipment, have been extremely popular since the store reopened after the lockdown.

Designed to give customers the power to improve their lives, the new Sundan Life store in Shenzhen sets a new benchmark for experiential retail in China. The retailer continues to review new locations for further Sundan Life stores.

Related Projects: