New Sundan Stores, China:

New Levels of Engagement

Brand Design Lab have created a new store design scheme for Chinese consumer electronics retailer Sundan. The stores present a curated range of the best and latest products in a space punctuated with engaging experiences and lifestyle stories.

The design provides inspiration, education, interactivity and moments of play, such as a mini photography studio where customers can try out the latest cameras and accessories and a juice bar where customers can sample fresh juices and smoothies made using the latest blenders and juicers.

The scheme has been adapted and applied to a number of stores including Indigo Mall and Sanlitun in Beijing and Uniwalk Mall in Shenzhen. These are the first of a new generation of Sundan stores that will be rolled out across the Sundan network in China.

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