New Sundan Stores:
New Levels of Engagement
Brand Design Lab have created a new store design scheme for Chinese consumer electronics retailer Sundan. The store presents a curated range of the best and latest products in a space punctuated with engaging experiences and lifestyle stories.
The store provides inspiration, education, interactivity and moments of play, such as a mini photography studio where customers can try out the latest cameras and accessories and a juice bar where customers can sample fresh juices and smoothies made using the latest blenders and juicers.
The 1,800 sqm store in the new Uniwalk mall in Shenzhen is the first of a new generation of Sundan stores that will be rolled out across the Sundan network in China.